Andre Theus This can help give you the full picture of how your end-of-life decision could benefit your organization (freed-up resources) or create risks (unhappy customers), and how much each of those factors should weigh on your decision. You want to see where the product you’re about to end-of-life appears, and how you can update those materials with other, more relevant solutions.

3 Tips to Getting The Most Out of Server Virtualization. Next, you should do a similar investigation into how much the product in question is costing your company.

Products may reach EOL for a variety of reasons, such as technology changes that make the product obsolete, competitive pressure that make the product no longer viable, or the product simply can’t meet the required revenue or profitability thresholds. You want to give your customers plenty of warning. Originally published: October 29, 2018 Updated: July 17, 2020. Perhaps even emotional, if you’re the product manager who brought it to market in the first place. Click on the product link, when available, for more information. Product End of Life (EOL), is when a product is retired from the market. These products are no longer being sold.

The rapid emergence of technology and other factors have led to bigger issues surrounding EOL products, which means manufacturers and vendors must anticipate the consequences of designating an EOL product.

This should be factored into your decision because perhaps what you’re seeing is not a product whose useful life has ended, but simply one that’s been in a slump and could see a surge in revenue in the near-term. L    Phase 1: Deciding when to sunset a product, Phase 2: Getting buy-in on your decision to end-of-life a product, Phase 3: Planning and communicating an end-of-life plan for a product. What is a Go-To-Market Strategy Template? If you have the right roadmapping app, you can use it not only to create a specific plan for your end-of-life product but also to help you determine whether or not retiring the product is the right move in the first place. W    T   

This example makes EOL challenges very evident to users that relied on certain Windows versions to support all sorts of processes, including security protocols, municipal or government agency programs, business processes and individual PC systems. Retirement can involve completely pulling the product from the market without replacing it or, in many cases, replacing it with a new version. VP of Marketing Products may reach EOL for a variety of reasons, such as technology changes that make the product obsolete, competitive pressure that make the product no longer viable, or the product simply can’t meet the required revenue or profitability thresholds. E    Make sure that these issues form part of your end of life plan. 5 Common Myths About Virtual Reality, Busted! Here’s something else you’ll want to add to the equation: To what degree is the product “in-flight” with your sales team? An end-of-life (EOL) product is a product that does not receive continuing support, either because existing marketing, support and other processes are terminated, or it is at the end of its useful life. hbspt.cta.load(3434168, '3fdc3ac9-84a7-4278-9401-1468475b8db9', {}); As organizations grow and expand, keeping stakeholders and employees on the same page to drive alignment with your product strategy… Read →, I’ve worked exclusively on digital products for over 14 years, primarily in product and design-centric roles. Eventually, an established OS reaches a point when it is longer be supported by Microsoft. N    Now that you have some idea of how the product is performing in terms of revenue generation and new customer acquisition, it’s time to start measuring this against what it’s actually costing your organization to maintain the product. Are Insecure Downloads Infiltrating Your Chrome Browser? What components make up an IT infrastructure, and how do they work together? And now that you’ve done the work of building a case based on evidence—and not just your gut—you can take your data-supported proposal to end-of-life your product to your executive stakeholders. To help deal with the challenges of EOL products, businesses write detailed EOL support policies that help users understand what happens after a product reaches the end of its life. NEW COURSE AVAILABLE: Digital Product Management GET STARTED, Sign up for part 2 of our webinar series, ’10 Keys to Unlocking a Winning Product Team’ REGISTER NOW. Products may be retired for a variety of reasons, such as technology changes that make the product obsolete, competitive pressure that make the product no longer viable, or the product simply can’t meet the required revenue or profitability thresholds. Consider creating a standardized product end of life process so you can minimize and more easily predict the impacts to different groups within your company and to resellers and customers. Microsoft … This product end of life template has many sections. Start by doing an assessment of what the product is costing you, how much it’s earning, what the revenue trend looks like, etc. These policies can spell out the types and timelines of available user support and provide advice on the best ways to migrate systems, avoid loss and mitigate vulnerability due to EOL situations and loss of support.

So you’ve persuaded your executive team to give you the go-ahead with your plan to end-of-life your product. Techopedia explains End-of-Life Product (EOL Product) The concept of … End of Life (EOL) Plan – Reasons to Retire a Product.

Sunsetting products or features requires a lot of strategic planning to avoid disruption within your organization. Products may reach, Online Optimal Product Management & Marketing, Certified Product Manager – Online Course and Exam, Agile Certified Product Manager & Product Owner, Optimal Product Management and Product Marketing, Agile for Product Managers & Product Owners, Online Optimal Product Management and Product Marketing, Agile for Product Managers and Product Owners, The Ultimate Guide to Digital Product Management. Knowing whether a product has reached its end-of-life is equal parts art and science. © 2020 280 Group LLC, All Rights Reserved. When you successfully retire a product by keeping to a plan, you keep internal groups and external customers updated and happy.

Analytics and Automation Software. Straight From the Programming Experts: What Functional Programming Language Is Best to Learn Now? STUDENTS: The Litmos e-learning platform will be unavailable for 5 hours on Friday, Nov. 13th at 5PM PT. Application Networking Services. Get the support and backing of all responsible groups and executives well beforehand so that things go smoothly. See the latest Service Pack listing for this product for the end of support dates. But if your intuition is telling you it’s time to end-of-life a product, these exercises above can help you infuse data into your decision. And, it’s a step many organizations get wrong. Some accessories may be available for purchase after the End …

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