Most Millennials love engaging with print ads. Even if these ads aren't selling what your company does, they are still your competition because you're competing with them for the customer's attention. Social media platforms are created, change their advertising models, lose popularity, or reach different demographics.
For consumers who are less likely to view traditional media, streaming video platforms and podcasts may be a good replacement for TV and radio. Created by DLV BBDO in Milan, Italy, the simple execution of this print advertisement works wonders for music magazine Rolling Stone. Original photos are best for your print ads, but you can also use illustrations if your product is technical and photos wouldn't tell the story as well. You have a very limited space to write your copy, so make each word count. Boeker Public Health is a major pest management and food safety company based in the Middle East.
Many ads these days are photos and logos, sometimes with a headline. But if you cannot afford that option, and are a small business owner managing your own ad campaign, these elements show you how to write print ads that help you reach customers and get sales. Print ads are not easy to write and usually should not be attempted unless you're a professional ad agency copywriter, freelance copywriter, or creative director. All rights reserved.
Instead, find the right balance between digital and print advertising to get the greatest ROI on your overall marketing spend. This clever design may take a moment to realize the impact, but when you do you won’t forget.
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